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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Social Network Facebook as an Effective Tool for Business Communication
 Sénášiová, Hana ; Drexler, Denis (referee) ; Konečný, Štěpán (advisor)
The diploma thesis focuses on corporate communication through social network Facebook. It deals with the promotion and success of advertising communication on fan pages. The output is recommendations that may significantly contribute to the added value of the company not only in the meaning of increased sales, bud also to increase brand awareness.
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Design and development of a C2C service for bartering, creation of an application prototype and its release
 Pokorný, Jakub ; Stanovská, Iva (advisor) ; Daněk, Ladislav (referee)
This thesis focuses on identifying market opportunity for further analysis and development of an application, which allows users to exchange goods for goods (bartering). The main output is a prototype of the application, purposly created in order to release the service and analyse public interest in it. Based on the collected data, future improvements are suggested. In addition, the thesis defines parameters, importance and restrictions of a business plan as an auxiliary instrument for the product launch and acquirement of loyal customers.
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